Aspen Lift Ticket Art - The Real Reason Behind $80 Daily Passes

It all makes more sense now behind Aspen charging folks like me ~ $80 for a single lift ticket.

"The Aspen Art Museum is partnering with the Aspen Skiing Co. to put a painting by artist Yutaka Sone on lift tickets this winter. The painting, commissioned by art museum Director Heidi Zuckerman Jacobson, is called "Ski Madonna" and features a wintry scene on Aspen Mountain with the artist's skis in the foreground and his guide telemarking in the distance."

So there's at least 4 documented people/organizations directly involved with deciding artwork. I can imagine what kind of compensation they received.
Only in Apsen I guess...